Select
Choose a product direction and develop a clear identity for the brand.
Consumer brands & digital commerce
Building consumer brands,
from first idea to online launch.
A Wyoming-registered company developing curated retail brands and their online storefronts.
Explore our brand01 / The company
Tyrian Blue develops and operates direct-to-consumer retail brands, bringing product selection, storefront development, and brand operations together.
Our first brand is Velynie, which previously introduced the Morning Reset Brush. We are now developing Rain Reveal, its next product direction, and preparing the storefront and customer experience for a future launch.
View our company details02 / Our approach
Three connected stages of building an online retail brand.
Choose a product direction and develop a clear identity for the brand.
Create the Shopify storefront, organize the catalog, and prepare the customer journey.
Bring marketing, customer support, and fulfillment coordination into one workflow.
03 / Our brand

Rain Reveal / In development
Velynie is Tyrian Blue's first direct-to-consumer brand. It previously introduced the Morning Reset Brush, which remains presented on the current Velynie storefront.
Tyrian Blue is now developing Rain Reveal, a rainwear collection exploring a black silhouette with a rain-reactive leopard-pattern concept. Launch is planned once product development and testing are complete.
Rain Reveal is in development and is not available for sale. Imagery is illustrative; final product details and performance are still being confirmed.
Visit current Velynie storefront (opens in a new tab)04 / Company leadership
Owner, Tyrian Blue LLC
Firas Jallouz is the owner of Tyrian Blue LLC. The company brings product selection, brand development, and digital retail operations together, beginning with Velynie.
Contact Tyrian BlueCorporate Information
Tyrian Blue LLC is a limited liability company formed in Wyoming, United States, on . The company develops and operates direct-to-consumer online retail brands through Shopify and digital commerce channels.
Our formation filing can be searched through the Wyoming Secretary of State's business database using the company name Tyrian Blue LLC or filing ID 2026-001993779.
Let's connect
For business inquiries, reach our team directly.
admin@tyrianblue.com